Tactical media is a media inherently created by the consumer. It's a media of criticism, crisis, and opposition.I think this is best represented by social media. On social media, everyone can be a critic, everyone has a say. This wasn't the way it always was. If you wanted to heckle someone you would have to come to their performance and articulate an actual view. That view could be negative, sure, but it was not an inherent thing. I have found a lot of value out of movie reviews by Roger Ebert, on how to analyse film. I have not found that value in any social media comment I have read.
I believe social media is a good example of this as well. We are all performing and analyzing at the same time. We see everyone's highlight reels. This could make us potentially critical of ourselves. We think everyone else has this glorious life, when in fact they are probably just as mundane as ours is. I've heard it said that comparison is the thief of happiness. I believe this is true, full heartily. This new access to social media has caused us all a fair amount of displeasure and grief. This new wave of technology has isolated us and made us feel more alone than ever.
"The ABC of Tactical Media." Garcia, David; Lovink, Geert. pp. 1-3. Published May 16, 1997.
We built ourselves up to only tear ourselves down by those who did not have a say or do in our rise. Tactical media is very dangerous and should not be treated lightly because they are capable of anything.
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